https://www.marcatosolutions.com/image-changer daily 0.75 2022-12-27 https://www.marcatosolutions.com/image-changer/blog-post-title-one-ah8z3 monthly 0.5 2022-12-20 https://www.marcatosolutions.com/image-changer/blog-post-title-two-axhjs monthly 0.5 2022-12-20 https://www.marcatosolutions.com/image-changer/blog-post-title-three-f46de monthly 0.5 2022-12-19 https://www.marcatosolutions.com/case-studies daily 0.75 2022-12-27 https://www.marcatosolutions.com/case-studies/blog-post-title-one-3m39e-jmjkc monthly 0.5 2022-12-27 https://images.squarespace-cdn.com/content/v1/6386671a32015e3db10fb06c/1670703013805-OWTLMMDDS3P4BXWP8BOY/unsplash-image-atbQFkGekAw.jpg Case Studies - Case Study 2 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6386671a32015e3db10fb06c/1670703106625-DONSYESEYFAYGQK8UCGI/unsplash-image-atbQFkGekAw.jpg Case Studies - Case Study 2 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6386671a32015e3db10fb06c/1670703162781-X578CEGAH1Q4VBYJOD2B/unsplash-image-atbQFkGekAw.jpg Case Studies - Case Study 2 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6386671a32015e3db10fb06c/1670703100247-7HFIDX9BQ5TC2HF9MIR1/unsplash-image-atbQFkGekAw.jpg Case Studies - Case Study 2 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6386671a32015e3db10fb06c/1670703086467-DPN6PNQNOQC8ELWOR7P2/unsplash-image-atbQFkGekAw.jpg Case Studies - Case Study 2 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.marcatosolutions.com/case-studies/blog-post-title-one-3m39e monthly 0.5 2022-12-10 https://images.squarespace-cdn.com/content/v1/6386671a32015e3db10fb06c/1670703100247-7HFIDX9BQ5TC2HF9MIR1/unsplash-image-atbQFkGekAw.jpg Case Studies - Case Study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6386671a32015e3db10fb06c/1670703086467-DPN6PNQNOQC8ELWOR7P2/unsplash-image-atbQFkGekAw.jpg Case Studies - Case Study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6386671a32015e3db10fb06c/1670703013805-OWTLMMDDS3P4BXWP8BOY/unsplash-image-atbQFkGekAw.jpg Case Studies - Case Study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6386671a32015e3db10fb06c/1670703106625-DONSYESEYFAYGQK8UCGI/unsplash-image-atbQFkGekAw.jpg Case Studies - Case Study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6386671a32015e3db10fb06c/1670703162781-X578CEGAH1Q4VBYJOD2B/unsplash-image-atbQFkGekAw.jpg Case Studies - Case Study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.marcatosolutions.com/home daily 1.0 2025-08-07 https://images.squarespace-cdn.com/content/v1/6386671a32015e3db10fb06c/b26204d8-2792-499e-b598-be0d51100d6c/Untitled+design+%2865%29+%281%29.png Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6386671a32015e3db10fb06c/1670690110655-8JRVP802UBFOVYI7BDV9/unsplash-image-zft-W1kVEhg.jpg Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6386671a32015e3db10fb06c/47a97a15-3178-4d98-86a7-5d4bf562cd3e/Screen+Shot+2022-12-10+at+5.50.36+PM+%281%29.png Home This brand needed help shifting from legacy technology with marketing and technology teams that struggled with changing practices and tools. We helped them shift their approach from “build everything” to a balanced “buy-build-rent” approach to technology, train internal teams on emerging technology practices and tools, and refocus marketing to be more digitally engaged. https://images.squarespace-cdn.com/content/v1/6386671a32015e3db10fb06c/533f3961-fd6d-45fb-b493-c89ddb32e8f6/Screen+Shot+2022-12-10+at+5.50.29+PM.png Home This brand needed help shifting from legacy technology with marketing and technology teams that struggled with changing practices and tools. We helped them shift their approach from “build everything” to a balanced “buy-build-rent” approach to technology, train internal teams on emerging technology practices and tools, and refocus marketing to be more digitally engaged. https://images.squarespace-cdn.com/content/v1/6386671a32015e3db10fb06c/533f3961-fd6d-45fb-b493-c89ddb32e8f6/Screen+Shot+2022-12-10+at+5.50.29+PM.png Home This retailer needed help launching their retail media network. We helped them build the business case to gain internal alignment and investment, followed by helping them determine the best ad tech partners, ad products and pricing, and go-to-market positioning to launch their network. With incremental growth in year zero, year one delivered 25% average quarter-over-quarter growth. https://images.squarespace-cdn.com/content/v1/6386671a32015e3db10fb06c/780809a2-cd41-43ab-b3f5-bbc4f7715209/Screen+Shot+2022-12-10+at+5.50.29+PM.png Home This publisher needed help upgrading their customer targeting capabilities to meet new privacy regulations and standards. We helped them determine the right technology platform to replace the DMP, redesign their approach to identity, and build a business case to integrate their marketing & publisher ad sales customer data approaches for a singular set of tools that are GDPR, CCPA/CPRA, and iOS compliant. https://images.squarespace-cdn.com/content/v1/6386671a32015e3db10fb06c/07349ef0-69c0-4dee-8641-3b6562959d43/Screen+Shot+2022-12-10+at+5.50.36+PM+%281%29.png Home This publisher needed help improving their position as a programmatic supplier. We helped them audit and revise their SSP approach, and build an audience and customer data product to provide more supply options for agencies and brands. An updated go-to-market position, new rate card, and more advanced products led to double-digit revenue improvements in two quarters. https://images.squarespace-cdn.com/content/v1/6386671a32015e3db10fb06c/918b2fdc-510c-43f3-ad0e-a6517a400ef3/Screen+Shot+2022-12-10+at+5.50.36+PM+%281%29.png Home This brand needed help creating a personalization approach to customer engagement and growing their customer lifetime value. We helped them select and implement the right CRM, CDP, and analytics platforms to view e-commerce & in-store sales together, build channel-based and segment-based marketing impact analytics, and use newly created customer segments to deliver site and app personalization. https://www.marcatosolutions.com/about-us daily 0.75 2024-07-10 https://images.squarespace-cdn.com/content/v1/6386671a32015e3db10fb06c/8b995dc3-3bb2-47ba-8ff7-ecb4b5894d7f/3B4A9169.jpeg About Us - Rich Sobel Founder and CEO Rich Sobel brings more than two decades helping companies with the strategic, progressive use of technology and data, including more than a decade with digital advertising & marketing. An AdTech/MarTech industry thought leader and programmatic innovator, Rich held leadership positions at Publicis Media, PubMatic, Time Inc. (now Dotdash Meredith), Disney, and The Washington Post Company. Over his career, Rich has led more than 100 partner evaluations, negotiated more than 75 ad tech & marketing tech contracts, and led more than 40 cross-functional and multi-year business initiatives that leveraged technology & data to improve operational efficiency, reduce bottom line costs, and shift towards a digital-first business. A programmatic pioneer with extensive experience across the agency, publisher and platform sectors, Rich delivers exceptional data-driven strategies and transformations which create clear and quantifiable value for brands, technology companies, and publishers. When not scribbling on whiteboards, facilitating discussions, and building decks, Rich is an active participant in the theatrical and opera community, including being a patron member of the Metropolitan Opera, Roundabout Theatre Company, and Second Stage Theater. He has also held early-stage board positions in start-up performing arts and opera non-profits in the New York City area. https://www.marcatosolutions.com/contact daily 0.75 2022-12-27 https://www.marcatosolutions.com/our-services daily 0.75 2022-12-27 https://images.squarespace-cdn.com/content/v1/6386671a32015e3db10fb06c/1671557605918-XVPR25FRWC267FE5CP6K/unsplash-image-xHzAiOH00dE.jpg Our Services - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6386671a32015e3db10fb06c/1671559567412-HFT2DMXZYYUP5W2ILMA1/unsplash-image-7sVvGJ-Z6_M.jpg Our Services - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6386671a32015e3db10fb06c/1671558153544-M506RSMTOU4D93IZ725F/unsplash-image-bKESVqfxass.jpg Our Services - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6386671a32015e3db10fb06c/1671559532447-JFP8RGGJ9BX3QGSON8NK/unsplash-image-aw6tcJCIhbU.jpg Our Services - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.marcatosolutions.com/how-to-use-website daily 0.75 2022-12-27 https://www.marcatosolutions.com/contact-1 daily 0.75 2025-06-04 https://www.marcatosolutions.com/our-services-1 daily 0.75 2025-06-04 https://images.squarespace-cdn.com/content/v1/6386671a32015e3db10fb06c/1671559567412-HFT2DMXZYYUP5W2ILMA1/unsplash-image-7sVvGJ-Z6_M.jpg Our Services (Copy) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6386671a32015e3db10fb06c/1671557605918-XVPR25FRWC267FE5CP6K/unsplash-image-xHzAiOH00dE.jpg Our Services (Copy) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6386671a32015e3db10fb06c/1671559532447-JFP8RGGJ9BX3QGSON8NK/unsplash-image-aw6tcJCIhbU.jpg Our Services (Copy) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6386671a32015e3db10fb06c/1671558153544-M506RSMTOU4D93IZ725F/unsplash-image-bKESVqfxass.jpg Our Services (Copy) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.marcatosolutions.com/about-us-1 daily 0.75 2025-06-04 https://images.squarespace-cdn.com/content/v1/6386671a32015e3db10fb06c/8b995dc3-3bb2-47ba-8ff7-ecb4b5894d7f/3B4A9169.jpeg About Us (Copy) - Rich Sobel Founder and CEO Rich Sobel brings more than two decades helping companies with the strategic, progressive use of technology and data, including more than a decade with digital advertising & marketing. An AdTech/MarTech industry thought leader and programmatic innovator, Rich held leadership positions at Publicis Media, PubMatic, Time Inc. (now Dotdash Meredith), Disney, and The Washington Post Company. Over his career, Rich has led more than 100 partner evaluations, negotiated more than 75 ad tech & marketing tech contracts, and led more than 40 cross-functional and multi-year business initiatives that leveraged technology & data to improve operational efficiency, reduce bottom line costs, and shift towards a digital-first business. A programmatic pioneer with extensive experience across the agency, publisher and platform sectors, Rich delivers exceptional data-driven strategies and transformations which create clear and quantifiable value for brands, technology companies, and publishers. When not scribbling on whiteboards, facilitating discussions, and building decks, Rich is an active participant in the theatrical and opera community, including being a patron member of the Metropolitan Opera, Roundabout Theatre Company, and Second Stage Theater. He has also held early-stage board positions in start-up performing arts and opera non-profits in the New York City area. https://www.marcatosolutions.com/home-1 daily 0.75 2025-08-07 https://images.squarespace-cdn.com/content/v1/6386671a32015e3db10fb06c/b26204d8-2792-499e-b598-be0d51100d6c/Untitled+design+%2865%29+%281%29.png Home (Copy) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6386671a32015e3db10fb06c/1670690110655-8JRVP802UBFOVYI7BDV9/unsplash-image-zft-W1kVEhg.jpg Home (Copy) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6386671a32015e3db10fb06c/47a97a15-3178-4d98-86a7-5d4bf562cd3e/Screen+Shot+2022-12-10+at+5.50.36+PM+%281%29.png Home (Copy) This brand needed help shifting from legacy technology with marketing and technology teams that struggled with changing practices and tools. We helped them shift their approach from “build everything” to a balanced “buy-build-rent” approach to technology, train internal teams on emerging technology practices and tools, and refocus marketing to be more digitally engaged. https://images.squarespace-cdn.com/content/v1/6386671a32015e3db10fb06c/533f3961-fd6d-45fb-b493-c89ddb32e8f6/Screen+Shot+2022-12-10+at+5.50.29+PM.png Home (Copy) This retailer needed help launching their retail media network. We helped them build the business case to gain internal alignment and investment, followed by helping them determine the best ad tech partners, ad products and pricing, and go-to-market positioning to launch their network. With incremental growth in year zero, year one delivered 25% average quarter-over-quarter growth. https://images.squarespace-cdn.com/content/v1/6386671a32015e3db10fb06c/07349ef0-69c0-4dee-8641-3b6562959d43/Screen+Shot+2022-12-10+at+5.50.36+PM+%281%29.png Home (Copy) This publisher needed help improving their position as a programmatic supplier. We helped them audit and revise their SSP approach, and build an audience and customer data product to provide more supply options for agencies and brands. An updated go-to-market position, new rate card, and more advanced products led to double-digit revenue improvements in two quarters. https://images.squarespace-cdn.com/content/v1/6386671a32015e3db10fb06c/918b2fdc-510c-43f3-ad0e-a6517a400ef3/Screen+Shot+2022-12-10+at+5.50.36+PM+%281%29.png Home (Copy) This brand needed help creating a personalization approach to customer engagement and growing their customer lifetime value. We helped them select and implement the right CRM, CDP, and analytics platforms to view e-commerce & in-store sales together, build channel-based and segment-based marketing impact analytics, and use newly created customer segments to deliver site and app personalization. https://images.squarespace-cdn.com/content/v1/6386671a32015e3db10fb06c/533f3961-fd6d-45fb-b493-c89ddb32e8f6/Screen+Shot+2022-12-10+at+5.50.29+PM.png Home (Copy) This brand needed help shifting from legacy technology with marketing and technology teams that struggled with changing practices and tools. We helped them shift their approach from “build everything” to a balanced “buy-build-rent” approach to technology, train internal teams on emerging technology practices and tools, and refocus marketing to be more digitally engaged. https://images.squarespace-cdn.com/content/v1/6386671a32015e3db10fb06c/780809a2-cd41-43ab-b3f5-bbc4f7715209/Screen+Shot+2022-12-10+at+5.50.29+PM.png Home (Copy) This publisher needed help upgrading their customer targeting capabilities to meet new privacy regulations and standards. We helped them determine the right technology platform to replace the DMP, redesign their approach to identity, and build a business case to integrate their marketing & publisher ad sales customer data approaches for a singular set of tools that are GDPR, CCPA/CPRA, and iOS compliant.