About
mär-kä′tō, Italian for marked: A Marcato is a musical instruction indicating that a note, chord, or passage should be played louder or more forcefully than the surrounding music.
Marcato Solutions helps brands, publishers, and platforms transform and stand out using strategy, technology, and data.
We help each client assess their challenges, transform their business, and deliver material growth by blending extensive practical experience and industry thought-leadership. Operating with complete transparency, constant communication, and an open mind, Marcato Solutions has helped brands, publishers, and platforms meet and exceed their goals and intentions.
Rich Sobel
Founder and CEO
Rich Sobel brings more than two decades helping companies with the strategic, progressive use of technology and data, including more than a decade with digital advertising & marketing. An AdTech/MarTech industry thought leader and programmatic innovator, Rich held leadership positions at Publicis Media, PubMatic, Time Inc. (now Dotdash Meredith), Disney, and The Washington Post Company.
Over his career, Rich has led more than 100 partner evaluations, negotiated more than 75 ad tech & marketing tech contracts, and led more than two dozen cross-functional and multi-year business initiatives that leveraged technology & data to improve operational efficiency, reduce bottom line costs, and shift towards a digital-first business. A programmatic pioneer with extensive experience across the agency, publisher and platform sectors, Rich delivers exceptional data-driven strategies and transformations which create clear and quantifiable value for brands, technology companies, and publishers.
When not scribbling on whiteboards, facilitating discussions, and building decks, Rich is an active participant in the theatrical and opera community, including being a patron member of the Metropolitan Opera, Roundabout Theatre Company, and Second Stage Theater. He has also held early-stage board positions in start-up performing arts and opera non-profits in the New York City area.