Our Services
Our number one goal is transforming businesses to reach higher success than ever before.
Change isn’t easy. Getting help is important. Successfully navigating transformation requires thoughtful evaluation, planning, and implementation – the foundation of a strong strategy and Marcato Solution’s specialty.
CUSTOMER DATA
We optimize the building blocks for customer-first marketing and advertising.
Data and technology are only the beginning of being a modern, digitally forward business. Strategy, organizational alignment, and a change management framework to help you move forward may sound easy on paper, but the effort and complexities of each company are so unique and varied. Navigating and negotiating through those complexities requires experience and knowledge of what it takes to move forward. Marcato will help you overcome all the complexities with our years of experience and knowledge.
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• MarTech and AdTech needs
• Identity
• Privacy
• Segmentation
• Personas -
• Clean rooms
• Collaboration platforms
• Partnerships
• Marketplaces
COMMERCE & RETAIL MEDIA DEVELOPMENT
We integrate shopper marketing with national & local advertising.
Building and growing a walled-garden publisher business inside of a merchant and consumer-focused marketing company is much more complicated than a traditional media business. Let us help you create the plan to build, grow, and scale your media network.
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We have experience across the range of components to a successful media network:
• Ad product best practices for creation, packaging, and pricing.• Ad technology and data partnership evaluation, selection, and integration.
• Go-to-market strategy, including positioning, material development, and promotional support.
• Organizational and resource planning.
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The rise of commerce media solutions has been exponential, so navigating the market and expanding your relationships with your retail partners isn’t as simple as adding them to media plans. We help with integrating commerce media with your shopper and trade marketing.
Our support includes:
• Marketplace and network evaluation, including recommendations for how to work with each partner.• Best practices for aligning national & local advertising programs with specific shopper and trade marketing programs.
• How to integrate the walled gardens’ reporting & analytics into a more holistic marketing and advertising measurement strategy and practice.
ADVERTISING AND MARKETING TECHNOLOGIES
We solve the jigsaw puzzle of a technology stack.
Everyone company must solve the puzzle on their own terms to fit into the unique business culture that makes it successful. Whether evaluating individual parts of the stack or the entire stack, ensuring a balance between speed and diligence, is foundational to the approach Marcato Solutions takes to helping a company work with the best technology for its business.
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• Assessing and evaluating your current stack of platform partners for optimization and/or gap opportunities.
• Evaluating prospective platform partners, including support for RFIs and RFPs that integrate into your existing vendor sourcing practices.
• Best practice recommendations for optimal contract terms that go beyond pricing and corporate legal requirements.
• Implementation and integration plans that are based on existing business processes and resource structures.
• Organizational recommendations for optimizing the value of your marketing & advertising technology investments.
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• Ad Server
• Business Intelligence Platform
• Customer Data Platform (CDP)
• Customer Relationship Management (CRM)
• Data Clean Room
• Data Management Platform (DMP)
• Demand-Side Platform (DSP)
• Email Service Provider (ESP)
• Loyalty Management
• Personalization
• Sell-Side Platform (SSP)
• Website Analytics
PROGRAMMATIC EVOLUTION
We make every ad impression transparent and informed by data.
Relying on platforms and systems to optimize your advertising isn’t as simple as set & forget it or plug & play. With pioneering experience in evolving Private Marketplace and Header Bidding capabilities & strategies, Marcato Solutions goes beyond just best practices to help you improve your use of programmatic capabilities to meet your advertising goals.
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• Operational best practices to help your team work smarter, not harder.
• Assess and optimize your technology partnerships, including new platform evaluations.
• Go-to-market support, including pricing & packaging, positioning, material development, and promotional support.
• Future-proof your audience and data strategy to adapt to privacy regulations, identity requirements, and changing demand.
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• Optimize your supply partners for a clean, transparent, and brand-safe supply path.
• Future-proof your audience and data strategy to adapt to privacy regulations, identity requirements, and changing demand.
• Assess and optimize your technology partnerships, including new platform evaluations.